American Mythologies #5: dress your way/EVERYBODY IN KHAKIS.
I ordered some clothes from a certain company and now they are my best friend. They’re so friendly and attentive, and I know they like me a lot because they write to me many times a day, offering me special exclusive deals that nobody else is privy to. The other day they sent me this message…
Do you see how it is? You can have your own unique style just like everybody else. We’re all individuals! We’re all the same in being utterly original. Here in America we’re a nation of mavericks, we all do what we want to do and like what we want to like. Of course it helps if plenty of other people like it, too. Not everyone of course, but the right people, the cool people, and we can depend on advertising to reliably tell us who those people are. And we can count on the internet to tell us what’s viral and trending, so that we see exactly what everybody else sees, and so that we remember to watch to the very last second, because that is the moment that will astound us! Oxymoronically, even our most conservative politicians are mavericks. They keep us on our toes, we never know what crazy method they’re going to use to ensure America’s complete homogeneity. Remember Herbert Hoover’s rugged individualism during the depression? Well that’s who we are, we’re all individuals who can take care of ourselves, with no help from the government or anyone else at all. We can pull on our own bootstraps! We can iron our own khakis. Because there’s no greater marker of distinctive idiosyncratic style than a good pair of khakis. Originally adopted as a uniform for soldiers, so that they were all uniformly dressed, this drab fabric is supposed to stand out nowhere on nobody; you’ll melt seamlessly into the background wherever you may be. And now it’s the uniform of waiters and clerks and businessmen, of anybody who needs to be just like everybody else. Of course the truth is that although we haven’t always had the highest tolerance for difference, America has a splendid history of eccentrics, some celebrated, some obscure and forgotten. Many of the people who first declared America to be America, and then many of the people who forged West on some mad mission, despite the hardships and deprivations, must have been completely bonkers, and not always in a good way. And the truth is, that despite what my new best friends at the clothing company and their associates in the advertising division might tell us, you can be completely bonkers in a good way even if you’re wearing khakis. Even if you’re wearing the wrong khakis, which are out of style and ill-fitting and which you were forced to buy to work at some job that is strangling your soul. Even then, you can have a world of weird and wonderful thoughts in your head, which are unique and distinctive and entirely yours.
We ate these little pies on New Year’s Eve and New Years Day. Because lentils and greens and round foods are supposedly good luck, for health and wealth and happiness. They’re simple, but I thought they were really good.
Here’s Strange by Screaming Jay Hawkins